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Penney aims for upgrade with brand launch with Polo Ralph Lauren
NEW YORK – The U.S. economy may be stumbling, but J.C. Penney Co. Chairman and CEO Myron “Mike” Ullman III believes its biggest brand launch ever an exclusive line with Polo Ralph Lauren Corp. couldn’t...
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Retail: Back to Marketing basics
Merchants are going back to basics—cutting prices, broadening product lines, and even teaming up Whenever the economy slackens, America’s shopkeepers slash prices and pray for consumers to pull out the...
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Stores play on politics for sales
Gap, Wal-Mart hope election season can jolt consumer spending With the start of the Democratic National Convention in Denver on Monday, retailers, faced with the toughest economic environment in years,...
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Black Friday Sales Hits Record, Retail traffic and Foot-falls up.
Retail sales on Black Friday climbed 6.6% this year to an estimated $11.4 billion, according to ShopperTrak, which tracks foot traffic at malls and stores. Last year, sales climbed just 0.3% to $10.7...
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